Oriflame expands portfolio with new Wellness range.

Oriflame, the leading Swedish cosmetics company selling direct, enters into the dietary supplement category with a Wellness range. This move comes as Oriflame seeks to target new beauty and health conscious consumer groups, looking for a holistic approach to enhance beauty from within.  The Wellness range is developed in line with Oriflame’s core identity, inspired by nature and best of science, further strengthening Oriflame as a unique and innovative company.

Robert af Jochnick, co-founder and chairman comments, “For more than 40 years Oriflame has offered a complete range of high-quality beauty products inspired by nature. Over the years my family and I have also actively supported medical, nutritional and health research. We have learned that proper nutrition plays an important role in beauty and health. This is why we now are combining Oriflame’s extensive beauty knowledge with nutritional research. Together with leading Swedish scientists and Swedish nutritional companies we have developed Wellness by Oriflame to bring you beauty from within.”

A balanced nutritional intake plays a major role in maintaining healthy-looking skin, counteracting the ageing process and supporting overall wellbeing. The new Wellness range will make dietary supplements more accessible to consumers who lead busy lives, providing the body with the nutrients it needs.

Launched in September, the new wellness category kicked off with Natural Balance Shake and WellnessPack for men and women:

Natural Balance Shake is a nutritional powder mix to shake with water, which supports healthy weight loss and long-term weight management. A result of more than eight years of research, the patented natural NGC™ formula from Indevex AB contains three excellent protein sources; pea, egg and whey. Natural Balance Shake also contains apple, rosehip and fibre for an optimum nutritional intake, and comes in two natural flavours, strawberry and vanilla. The shake gives complete nutrition and promote a stable blood sugar-level with a low glycemic index (GI), leaving you feeling energized, whilst hunger and sugar cravings are reduced. Convenient, safe, and proven effective, the shake is available in packs containing 21 portions.

Visit Oriflame website: www.oriflame.se/wellness